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Letter from Alpha Advisors ~ Q1 2021

Updated: Mar 2, 2022

Q1 2021
Image of success on a road with an arrow point forward

What is the meaning of success for you? It means different things to different people so there is not a right or wrong answer. However, that doesn’t mean it is not a worthy question to ask. The answer might depend on what aspect of your life you are addressing: your professional life, your family life, or your financial life.

Here is how the Oxford Dictionary defines it:



1. the accomplishment of an aim or purpose.

2. the good or bad outcome of an undertaking.

Definitions from Oxford Languages

When it comes to definitions of success, we appreciate that some are objective, and some are subjective. It’s the difference between how the world thinks about success and how you do. Here is how Alpha Advisors defines success and the implications of that definition.

Success is helping you define who you want to be, what you want to have and what you want to do over your lifetime and then setting a course together to achieve those desires, supporting you along the way.

We seek to honor the goals you share with us...goals to be, to have and to do. In this way, our clients will often redefine what success is, away from what our culture says it should be to what is more personal and meaningful to them. A definition that feels more authentic and, conveys freedom and fulfillment with the flexibility to adjust to life’s changes.

As Alpha Advisors celebrates its 20th year anniversary, our desire is to help you, and as many others as possible, define, or even redefine, what success means…and guide you on a path to achieve it!

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